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The Master of Arts in Business Administration (Strategy) is a postgraduate programme designed to develop advanced expertise in strategic management and organizational decision-making. It equips students with the knowledge and analytical skills necessary to formulate, implement, and evaluate strategies that drive long-term business success in competitive and dynamic markets.

This programme emphasizes strategic planning, competitive analysis, innovation management, and corporate governance. By integrating theoretical frameworks with practical applications, it prepares graduates to lead strategic initiatives that enhance organizational performance, foster sustainable growth, and create a competitive advantage.

The overall aims of the programme are to:

• Provide advanced knowledge in strategic management, business analysis, and corporate planning.
• Develop critical thinking and decision-making skills for navigating complex business environments.
• Equip graduates with tools to implement change, manage innovation, and optimize organizational performance.
• Foster ethical, sustainable, and socially responsible practices in strategic management.

Graduates of this programme are well-prepared to serve as strategy consultants, business development leaders, corporate planners, project managers, and senior executives in both public and private sector organizations.

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